B. Traven, the pen name of the mysterious author of dozens of novels--notably, The Treasure of the Sierra Madre--believed that all books should be published anonymously. He based this belief on the notion that readers, by knowing in advance who the author is, will expect and demand a certain kind of book. Since writing for publication is an ego-driven activity, it's not surprising that authors would be vehemently against the idea. Most readers would be as well. Once a reader finds an author or authors they like, they are usually hesitant to try anyone new.