In Rod Serling's play, Velvet Alley, a novelist in reflecting on being lured to Hollywood to write for the movies, says: "They give you a thousand dollars a week [1960s] until that's what you need to live on. And then every day you live after that, you're afraid they'll take it away from you. It's all very scientific. It's based on the psychological fact that a man is a grubbing, hungry little sleaze. It twenty-four hours you can develop a taste for caviar. In forty-eight hours fish eggs are no longer a luxury, they're a necessity."