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Wednesday, July 23, 2014

Writing Quote: Promoting One's Book

     Authors have to promote their books, and they have to be flashy about it. Especially these days. You can't imagine anything less frivolous, and more painted in grim necessity, than an average mid-list bookstore signing in 2014. The audience is hushed and minuscule, the shattered-looking author can't believe he's there--the whole thing has the last-ditch solemnity of a persecuted religious rite. Oh sure, there have been good reviews; there have been polite acclaim. Fellow authors have kicked in with the blurbs and the boosts. A prize might have been won. But as regards this book, and this writer, the great sleep of the culture is unbroken

     So: You find new formats, new ways to perforate the oblivious disregard in which America holds you, the dark night of your unfamousness. The problem of course is that it's all so, you know, unliterary. Anti-literary, really. In the promotional moment, what has hitherto been an inward enterprise (the writing of the book) is turned outward overnight; the author is all of a sudden on display.

James Parker, The New York Times Book Review, May 25, 2014

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