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Saturday, February 15, 2020

Oxygen TV: The True Crime Channel

Until a few years ago, Oxygen was a cable TV channel that targeted a young, female demographic with forgettable high-drama shows with names like Last Squad Standing and Bad Girls Club. According to network executives, the millennial women they were hoping to capture craved "freshness" and "authenticity," "high emotional stakes and optimism." It didn't take long for the executives to figure out that what young women actually wanted was more shows about murder. When the struggling network began airing a dedicated true crime block in 2015, viewership increased by 42 percent. In 2017, the network rebranded and adopted revised programming priorities: all crime, all the time.

Rachel Monroe, Savage Appetites: Four True Stories of Women, Crime, and Obsession, 2019

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