New novels fare poorly for one simple reason. Nobody knows them. With few exceptions, big fiction sales only come about through recognition of an author's previous work. Thus, most authors must crank out several novels before they become trusted by a large enough universe of book buyers to generate respectable word-of-mouth sales.
Marc McCutcheon, Damn! Why Didn't I Write That? 2001
Marc McCutcheon, Damn! Why Didn't I Write That? 2001
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