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Sunday, November 23, 2014

Writing Quote: Is Romance a Genre or a Marketing Label?

I don't wholly agree with the label "romance." It is for me chiefly a marketing label, not a creative one. When Kathleen Woodiwiss and Margaret Mitchell were penning their first books, they weren't writing "romance." They were writing from their hearts like any other writer. Publishing labeled the books "romance." Publishing, in trying to imitate the success of these books, had superimposed rules and defined a genre. The best "romance writers" write from their hearts and break "rules" all over the place.

Judith Ivory, booktalk.com, 2005 

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