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Wednesday, November 20, 2019

Anti-Drug Public Service Ads: Telling People Things They Already Know

     In November 2019, the governor of South Dakota, Kristi Noem, launched a $1.4 million anti-methamphetamine ad campaign. The idea was to bring awareness to the growing problem of meth addiction in the state. The ads can be seen on television, billboards, posters, and on the Internet. They feature images of people of different ages and races who say, "I'm on meth." The governor then intones: "This is our problem and we need to get on it." She goes on to explain how the meth problem has crowded the jails, overwhelmed the courts, and has destroyed lives.

     The public service motto is, "Meth. We're on it."

     The ad campaign will continue until May 2020. The advertising agency that came up with the catch phrase, "Meth. We're on it," was paid $445,000 for that.

     Everyone knows that people don't eat too much, abuse alcohol, smoke, and take drugs because they were not aware that these behaviors are bad for them. No one is that stupid. But politicians, when confronted with a problem, feel that they have to do something. And what they do, what they do best, is spend taxpayer money.

     The anti-meth motto, "Meth. We're on it." is not only useless and a waste of taxpayer money, it's a mockery of the problem and the government. It has become a cultural joke. When it comes to wasting taxpayer money on useless, window dressing measures, politicians should take Nancy Reagan's famously puerile anti-drug advice: "Just say no."

1 comment:

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