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Wednesday, November 13, 2019

Does An Author's Looks Affect Sales?

     I remember when looks started to matter in publishing. I began writing in the late 1960s--just as publishing was turning into an industry. The cult of personality had arrived, and writers could no longer be private people as my grandfather, my mother and my uncle, all professional novelists, had been. The notion of having author photographs on book jackets appalled them: They believed they could write freely only if they felt anonymous.

     My generation had no such qualms. We poured out our indignations, our quirky personalities, made ourselves vulnerable. I was young when my first book was published and had quick success; I roared round the world on the Concorde, from one international convention to the next. I like to think it was because I wrote good novels, not because I fluttered my eyelashes, but really, who can say? With age things calm down. Publicity photographs give up trying to make you look sexy and try to make you look intelligent.

Fay Weldon, The New York Times Book Review, January 26, 2014 

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