[Print and TV] reporters in journalism textbooks try to provide readers and viewers with what they need to know and try to produce stories that answer Who?, What?, When?, Where?, and Why? Journalists in real world news markets are driven, either consciously or indirectly, to produce stories that are generated by a different set of Five Ws: Who cares about information? What are they willing to pay, or others willing to pay to reach them? Where can media outlets and advertisers reach them? When is this profitable? Why is it profitable? These economic concerns help predict media content and explain why information in news reports differs from an accounting of a day's most significant events.
James T. Hamilton, All the News That's Fit to Sell, 2004
James T. Hamilton, All the News That's Fit to Sell, 2004
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