Any creative endeavor can bring humiliation to the creator. It takes courage and thick skin to expose one's creative product to an indifferent, critical, and often uniformed public. For the vast majority of writers, there is nothing more disappointing and humiliating than the in-store book signing event. Unless you are some kind of celebrity whose autograph has value to adoring fans, you'll probably spend the afternoon alone behind your impressive pile of books while the store's publicity person looks on in boredom and disgust. As you sit there, you promise yourself that you will never expose yourself to this form of humiliation again. But, if you are like most authors, you will break that promise time and time again. The only way to spare yourself of this indignity is to become famous, or quit writing.