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Thursday, May 6, 2021

Marketing a First Novel

Ignoring the hot MFA [Masters of Fine Arts] grad you read about in Publishers Weekly whose novel starts a big publishing house bidding war, literary first novels are almost impossible to introduce into the marketplace. Bookstores will only order them in small quantities, if at all, and it is difficult to get reviews, especially in places that really matter. Additionally, getting a bookstore reading for a first fiction author is an effort that would make Sisyphus proud. A well-established independent bookseller once told me flat out that he would never book a first fiction author into his store.

Robert Lasner, mobylives.com, 2005 

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