Sportswriter Red Smith

The best sportswriters know this. They avoid the exhausted synonyms and strive for freshness elsewhere in their sentences. You can search the columns of Red Smith and never find a batsman bouncing into a twin killing. Smith wasn't afraid to let a batsman hit into a double play. But you will find hundreds of unusual words--good English words--chosen with precision and fitted into situations where no other sportswriter would put them. They please us because the writer cared about using fresh imagery in a journalistic form where his competitors settled for the same old stuff. That's why Red Smith was still king of his field after half a century of writing, and why his competitors had long since been sent--as they would be the first to say--to the showers.

William Zinsser, On Writing Well, first published in 1975