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Saturday, June 17, 2017

Market Oriented Publishing

     Trivia has swamped contemporary literary life and become, it seems, more important than the books. A book's blurb is more important than the book itself, the author's photograph on the book jacket is more important than its content, the author's appearance in wide-circulation newspapers and on TV is more important than what the author has actually written.

     Many writers feel increasingly uncomfortable in such a literary landscape, densely populated with publishers, editors, agents, distributors, brokers, publicity specialists, bookstore chains, "marketing people," television cameras, photographers. The writer and his reader--the two most important links in the chain--are more isolated than ever.

Dubravka Ugresic, Thank You For Not Reading, 2003

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